Build a Thriving Fractional Executive Career in 90 Days

The Fractional Executive Launchpad is completely self-paced, which means you can work through the six hours of video content whenever suits your schedule. No need to block out specific times or worry about missing live calls. You’ve got the flexibility to learn at 2am if that’s when inspiration strikes or squeeze in modules during your lunch break.

Absolutely – in fact that’s the smartest way to do it. Starting whilst you’re still drawing a salary takes the pressure off and gives you time to build your foundations properly. You can work through the modules in evenings and weekends, start building your network and even begin having exploratory conversations with potential clients. By the time you’re ready to make the leap, you’ll have momentum rather than starting from scratch.

The principles I teach apply across all leadership roles. Whilst I share my specific journey as a fractional COO to help you see my learnings (and mistakes), the frameworks for positioning yourself, finding clients and building your “business of one” are universal.If you’re a senior leader with 10+ years under your belt, you’ll find the strategies directly applicable to your expertise.

This varies enormously based on your starting point, network and how much time you invest. I’m not going to make any promises as they’d not be genuine. Some executives land their first client within weeks because they’ve already got warm leads in their network. Others take two to three months to build momentum. What I can promise is that if you follow the playbooks and avoid the common pitfalls I outline, you’ll move significantly faster than going it alone. I was fully booked within 12 months and that included making plenty of mistakes you won’t have to make.

Think of it this way: one fractional engagement typically is going to be paying you the equivalent of a day rate that’s a multiple of the course cost. Once you land your first client, the course pays for itself with just one day of fractional work. The mistakes you’ll avoid – like underpricing yourself or taking on nightmare clients – will save you thousands. The “just take any client” spiral alone can cost you months of stress and lost income. This investment gives you a proven roadmap rather than expensive trial and error. I wanted to create this course to be what I needed back in January 2023 when I went fractional.

That’s OK – that’s exactly why mini-course 5 focuses on building an authentic personal brand that isn’t just a “corporate clone”. You don’t need thousands of followers before starting. You need the right positioning and a clear value proposition. I’ll show you how to leverage your existing experience and create a compelling narrative that attracts ideal clients, even if you’re starting from zero online presence.

If you’ve got 10+ years of leadership experience and you’ve delivered real results in your corporate roles, you’re ready. Fractional executives aren’t junior consultants – we’re seasoned professionals who’ve been in the trenches. The course helps you package that experience into a compelling offer. If you’re questioning whether you’re “expert enough,” that might be as much about your mindset. As an executive coach this is something I help people with a lot, so mini-course 1 includes some assignments to help with this.

I certainly wasn’t when I started out. The good news is that the best fractional executives don’t “sell” in the traditional sense. Mini-course 6 teaches you how to have strategic networking conversations that naturally lead to engagements. It’s about demonstrating value through insight, not pushing features and benefits. If you can run a board meeting or present to stakeholders, you already have the skills. We just need to reframe how you think about business development.

I think there’s a massive difference. Consultants typically work on projects, write reports and make recommendations. Fractional executives are embedded in the business, making decisions and driving implementation. You’re part of the leadership team, not an outside advisor. The course specifically addresses this distinction and helps you position yourself as a fractional executive, not just another consultant with a fancy new title.

You maintain access to all course materials and any updates I make. If you think there’s something missing, let me know and I’ll do my best to add useful content. No additional fees – just ongoing value.

Fractional executives are working across most industries nowadays – tech, manufacturing, professional services, retail, healthcare, you name it. The beauty of fractional work is that your cross-industry experience becomes a massive asset. The frameworks I teach are sector-agnostic. Whether you’re from banking or biotech, the principles of positioning yourself, finding clients and delivering value remain the same.

You can start immediately after purchase – you’ll get instant access then to all modules and resources. There’s no expiry date on your access, so whether you blitz through everything in a weekend or take three months to work through it alongside your day job, it’s entirely up to you. The course is there whenever you need it, including when you want to revisit modules six months down the line as your business evolves.